Backlogic reviews

Support is the differentiator

Solid day-to-day. We hit one limitation on reporting but support suggested a workable path.

Fine, not flashy

It scaled with us from two seats to eleven without a repricing conversation.

Good fit for a small team

Reliable. In four months we have had one short outage and it was communicated properly.

Better than what we left

Good product held back slightly by thin documentation on the advanced features.

Support is the differentiator

Easy to hand over to a junior marketer, which was the deciding factor for us.

Fine, not flashy

We had one billing mix-up which was corrected the same week without argument.

Good fit for a small team

Good product held back slightly by thin documentation on the advanced features.

Worth the switch

We evaluated four options and picked this one on support responsiveness. No regrets.

Does the job without drama

It scaled with us from two seats to eleven without a repricing conversation.

Straightforward and fast

The core workflow is well thought through. Some of the settings are buried.

Replaced two tools with this

Reliable. In four months we have had one short outage and it was communicated properly.

Fine, not flashy

Replaced two tools with this one. Setup took an afternoon and the team stopped asking questions.

Solid, with a couple of rough edges

The reporting finally gave our lead something to take into the monthly review.

Does the job without drama

Migration was smoother than the last two tools we tried. Data came across intact.

Sensible defaults

The templates saved us more time than I expected. Small thing, big effect.

Does the job without drama

A few rough edges in the UI, but the underlying engine is dependable.

Does the job without drama

A few rough edges in the UI, but the underlying engine is dependable.

Reliable day to day

Good value at our size. I would want more depth if we doubled the team.

Replaced two tools with this

Took a couple of weeks to settle into it. Worth pushing through the first fortnight.

Sensible defaults

The API is clean and documented, which made our integration a one-day job.

Fine, not flashy

We use maybe sixty percent of it. That sixty percent works very well.

Solid, with a couple of rough edges

Six months in and it still does the job. Nothing surprising, which is the point.