Marketplace

Product claims

Ownership verification. A claim gives someone the ability to speak for a product in public, so the bar is a DNS record or a work email at the product domain — never a free mail address.

Pending

Approved

Rejected

Median time to verify

DNS confirms faster than email in practice

All4 Pending2 Approved1 Rejected1

Northstar SEOrejectedFree mail domain

Claimed as Northstar · work email · gmail.example

Marco Silva

marco.silva@example.com · unverified account

Submitted

Aug 6, 2026

Rejected — verification used a free mail domain, which cannot prove ownership.

Verification methods

Method	How it proves ownership	Typical time	Accepted
DNS TXT record	A unique token published on the product's own domain	Under 1 hour	Accepted
Work email	A confirmation link sent to an address at the product domain	Immediate	Accepted
Free mail address	Nothing — anyone can create one	—	Rejected
Social account	Weak: accounts change hands and are impersonated	—	Rejected

What approving a claim grants

Granted

· Public replies to reviews and problems
· Problem status changes and the response clock
· Profile editing and changelog publishing
· BetterBid eligibility in verified jobs

Never granted

· Deleting or editing reviews
· Changing BetterScore or rank
· Confirming their own resolutions
· Hiding the product page