Growth

Marketplace analytics

The north star is successful software decisions — approximated by compare → product visit → save, review or positive follow-up.

North star

Successful decisions (30d)

1,847

▲ 23% vs previous 30 days

Comparisons started4.2k

→ Product visits3.0k

→ Saved, reviewed or followed1.8k

Marketplace health

Monthly active buyers

1.5k▲23

Claimed products

10% of index

Verified reviews

2258▲18

Problems resolved

183

76% rate

Median response

10h

Repeat buyer visits

38%▲4

Compare → outbound

21%▲2

Rank share / badge impressions

24.8k▲31

Bidders per auction

2.4—

Re-bid / outbid rate

42%▲7

Monthly active buyers

Ran a comparison, opened a problem or saved a product.

610

Mar

720

Apr

840

May

1.0k

Jun

1.2k

Jul

1.5k

Aug

Revenue mix

The auction generates revenue before subscription conversion is optimised — which is the point of the model.

BetterBid$1,800

Subscriptions$856

Neither revenue line is an input to any BetterScore. That separation is enforced at the scoring layer, not by policy alone.

Category density

A leaderboard only helps a buyer when enough products actually compete in it.

Job	Category	Products	Leader	Status
Social Media Scheduling	Marketing & Sales	5	Postloop	healthy
Social Analytics	Marketing & Sales	4	Pulsegraph	healthy
Email Marketing	Marketing & Sales	4	Sendhaven	healthy
Newsletter Platforms	Marketing & Sales	3	Quilltide	needs seeding
SEO Tools	Marketing & Sales	3	Rankforge	needs seeding
Marketing Analytics	Marketing & Sales	4	Lumen Analytics	healthy
Landing Page Builders	Marketing & Sales	3	Landkit	needs seeding
Survey & Form Builders	Marketing & Sales	3	Askly	needs seeding
Link Management	Marketing & Sales	3	Shortline	needs seeding
Marketing Automation	Marketing & Sales	3	Sendhaven	needs seeding
CRM Software	Marketing & Sales	4	Relayline	healthy
Lead Generation	Marketing & Sales	4	Prospectly	healthy
Project Management	Productivity	3	Trackwell	needs seeding
Note & Writing Apps	Productivity	3	Notewell	needs seeding
Team Collaboration	Productivity	3	Huddleboard	needs seeding
Code Review Tools	Engineering & Development	3	Reviewline	needs seeding
Issue Tracking	Engineering & Development	3	Tracepoint	needs seeding
Observability Tools	Engineering & Development	3	Lanterna	needs seeding
Interface Design Tools	Design & Creative	3	Draftboard	needs seeding
Digital Whiteboards	Design & Creative	3	Canvasly	needs seeding
User Research	Design & Creative	3	Insightlab	needs seeding
LLM Developer Tools	AI	3	Chainhouse	needs seeding
AI Metrics & Evaluation	AI	3	Evalspace	needs seeding
Transcription	AI	3	Scriptly	needs seeding
Business Intelligence	Data & Analytics	3	Metricbase	needs seeding
Data Visualization	Data & Analytics	3	Chartwright	needs seeding
Website Analytics	Data & Analytics	3	Plotpoint	needs seeding
Accounting Software	Finance & Operations	3	Ledgerly	needs seeding
Invoicing Tools	Finance & Operations	3	Billwave	needs seeding
Payroll Software	Finance & Operations	3	Payline	needs seeding
Help Desk	Customer Experience	3	Deskwise	needs seeding
Live Chat	Customer Experience	3	Chatline	needs seeding
Knowledge Base Software	Customer Experience	3	Docubase	needs seeding

Buyer retention cohorts

Percentage returning in each subsequent month.

Cohort	Size	Month 1	Month 2	Month 3
Mar 2026	610	41%	33%	29%
Apr 2026	720	44%	36%	31%
May 2026	840	46%	38%	—
Jun 2026	1.0k	49%	—	—
Jul 2026	1.2k	52%	—	—

Rank movement volume

10 recorded position changes in the last 30 days. Movement volume is a health signal in both directions: too little means the score is not responding to evidence, too much means it is over-reacting to noise and buyers will stop trusting it.