Growth

Notification templates

Every message the platform sends. Notifications bring people back with something to act on — anything that would just be noise stays off.

Templates

Active

Owner-facing

Buyer-facing

Templates

Code	Subject	Audience	Channel
rank_up	You moved to #{rank} in {useCase}	Owner	email
bid_outbid	You were outbid on {placement}	Owner	email
problem_sla	{count} problem(s) approaching your response SLA	Owner	email
problem_resolved	A problem you follow was fixed	User	email
weekly_digest	Your BetterSaaS week	Both	email
new_leader	{useCase} has a new #1	User	push

Code*Audience*Channel*

Subject*BodySay what changed and what to do about it. A notification with no action is a notification people turn off.

Available variables

{rank}{useCase}{product}{competitor}{placement}{count}{amount}{userName}

Sending rules

· A recipient never gets more than one email per template per day.
· Digest-eligible notifications batch into the digest rather than sending individually.
· Critical alerts — SLA breaches and outbids — bypass the digest schedule.
· Every email carries a one-click unsubscribe for its category.

What we never send