Decision support

Tallyhawk vs Lumen Analytics

Compared for one job: Marketing Analytics. How should I measure marketing performance end to end?

Winner by scenario

Different buyers weight different things. These are the scenario-level calls, not one universal answer.

Small team on a budget

You need responsive support

You want the most evidence

You are betting on a rising product

You want the best all-round fit

Dimension	Tallyhawk Dashboards for people who hate dashboards.	Lumen Analytics Marketing numbers your CFO will accept.
BetterScore		Best
Rank in Marketing Analytics	#3 in Marketing Analytics · low confidence	#1 in Marketing Analytics · medium confidence
Use-case fit	85/100	92/100
Pricing	$29 – $199/mo Free tier available	$99 – $999/mo Free tier available
Review sentiment	4.4★ 30 reviews · 87% would recommend	4.6★ 54 reviews · 89% would recommend
Open issue rate	0 open of 4	1 open of 1
Resolution rate	100%	0%
Median first response	9h	9h
Loved for	Scheduled briefsSupport responsivenessIntegrationsReporting	Warehouse syncrevenue viewReportingPerformance
Common complaints	Shallow drill-downMobile experienceReporting depthOccasional slow support	Opinionated attributionReporting depthAdvanced settings are buriedPrice at the top tier
Platforms	Web	Web

Tallyhawk

Lumen Analytics

No sponsored placement appears in this comparison, and no paid relationship affects which product wins a scenario.