Decision support

Lumen Analytics vs Tallyhawk

Compared for one job: Marketing Analytics. How should I measure marketing performance end to end?

Winner by scenario

Different buyers weight different things. These are the scenario-level calls, not one universal answer.

Small team on a budget

You need responsive support

You want the most evidence

You are betting on a rising product

You want the best all-round fit

Dimension	Lumen Analytics Marketing numbers your CFO will accept.	Tallyhawk Dashboards for people who hate dashboards.
BetterScore	Best
Rank in Marketing Analytics	#1 in Marketing Analytics · medium confidence	#3 in Marketing Analytics · low confidence
Use-case fit	92/100	85/100
Pricing	$99 – $999/mo Free tier available	$29 – $199/mo Free tier available
Review sentiment	4.6★ 54 reviews · 89% would recommend	4.4★ 30 reviews · 87% would recommend
Open issue rate	1 open of 1	0 open of 4
Resolution rate	0%	100%
Median first response	9h	9h
Loved for	Warehouse syncrevenue viewReportingPerformance	Scheduled briefsSupport responsivenessIntegrationsReporting
Common complaints	Opinionated attributionReporting depthAdvanced settings are buriedPrice at the top tier	Shallow drill-downMobile experienceReporting depthOccasional slow support
Platforms	Web	Web

Lumen Analytics

Tallyhawk

No sponsored placement appears in this comparison, and no paid relationship affects which product wins a scenario.