We believe software buyers
deserve better
BetterSaaS exists because the $300B SaaS industry deserves a ranking platform that puts buyers first — not vendor ad budgets.
The origin story
In 2023, our CEO Alex Chen was a product lead at Gartner. He watched vendors pay six-figure sums to appear in "Magic Quadrant" reports that millions of buyers trusted as objective. He saw review platforms monetize through affiliate links that incentivized positive coverage. He watched "independent" analysts accept vendor-funded trips.
The problem isn't that these platforms are evil — it's that their business model creates structural conflicts of interest. When the people you're ranking are also your customers, objectivity becomes impossible.
Alex left Gartner with a conviction: there has to be a better way to rank SaaS. He partnered with Sarah Mitchell (ex-Forrester) and Marcus Grant (ex-Stripe) to build a platform where the scoring methodology is public, every revenue source is disclosed, and no vendor can buy their way to the top.
BetterSaaS launched in early 2025 with rankings for 12 categories and 200+ products. Today, over 20,000 SaaS buyers use our scores to make better software decisions every month.
Our 7-point independence pledge
These aren't aspirational ideals — they're binding commitments we uphold daily and audit annually.
No pay-to-rank
Vendors cannot pay to change their score, rank position, or inclusion in rankings. Period.
No hidden affiliate links
Every monetized link is clearly labeled. We never disguise paid placements as organic.
No vendor-written reviews
All reviews are verified through purchase confirmation. Vendor-submitted reviews are rejected.
Published methodology
Our entire scoring methodology is public and versioned. Anyone can audit our approach.
No sponsored content in rankings
Sponsored articles are clearly separated from ranking pages. They never influence scores.
Annual third-party audit
An independent auditor reviews our scores and conflicts annually. We publish the results.
Vendor dispute process
Every vendor has a right to dispute their score through a transparent, documented process.
Questions about our independence?
Read our full methodologyRevenue model transparency
Most ranking sites won't tell you how they make money. We think that's exactly the information you need to assess trustworthiness.
Pro & Team subscriptions
Buyers pay for deeper data, API access, and team collaboration features.
Vendor Verified badges
Vendors pay to verify their data and get a badge — they can't change their score.
Affiliate commissions
Clearly labeled referral links on product pages. Disclosed in every instance.
API licensing
Enterprise teams and analysts license our data for internal use.
Revenue breakdown based on FY2025 actuals. Updated annually.
The people behind the scores
Our team combines deep industry experience with a commitment to methodological rigor.
Alex Chen
CEO & Co-Founder
Former product lead at Gartner. Saw firsthand how pay-to-play distorts rankings.
Sarah Mitchell
VP of Research
Ex-Forrester analyst with 12 years of SaaS evaluation experience.
Marcus Grant
Head of Engineering
Built data pipelines at Stripe. Obsessed with methodology rigor.
James Torres
Lead Data Analyst
Former pricing consultant. Runs our value-for-money scoring model.
Priya Patel
Head of Content
Ex-journalist. Ensures every ranking article meets editorial standards.
David Kim
VP of Product
Product veteran from Atlassian. Designs our buyer experience.
Advisory board
Dr. Rebecca Lowe
Academic Advisor
MIT Sloan School of Management
Thomas Nguyen
Data Ethics Advisor
Former Chief Data Officer, IBM
Maria Santos
SaaS Industry Advisor
Partner, Bessemer Venture Partners
What the press says
TechCrunch
“BetterSaaS is doing for software what Wirecutter did for consumer products.”
Forbes
“The most transparent SaaS ranking platform we've seen.”
The Verge
“Finally, software rankings you can actually trust.”
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